Our Expertise:

Custom 3D Animation & Illustration

Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations and medical animations in the U.S. and worldwide. Our Custom Services division has spent more than a decade creating custom 3D animations and illustrations for the pharmaceutical, biotechnology, medical device, and education markets.

We know that great storytelling is highly effective at engaging and informing people: healthcare professionals, patients, investors and more. We excel at collaborating with our clients to develop solutions that present complex ideas and procedures in visual ways that are easy to understand, accurate, and impactful.

Our Leadership

Co-founded in 1997 by Ronald L. Collins and Keith A. Pavlik, with a mission to help people by improving health literacy, Nucleus has grown to become the leading author, publisher, and licensor of medical illustrations and animations on the Internet. Nucleus works are seen by millions of people each month online, in print, and in broadcasting. In its twenty-year history, Nucleus has created over 25,000 illustrations and over 2,500 3D medical animations.

Ron Collins

Ron grew up in Tennessee near the Smoky Mountains where he still likes to fish, hike, and watch the leaves turn in autumn. His love of art led him to pursue a Bachelor of Fine Arts degree at the University of Tennessee, while his desire for gainful employment led him to pursue a Master of Science degree in Medical Illustration from the Medical College of Georgia.

After graduation, Ron worked six years for an anatomy software company in Atlanta as the Director of Content Development. There, he gained knowledge in product development, management, and entrepreneurship, and made some lifelong friends, many of whom he still works with today.

In 1997, he co-founded Nucleus and began hiring the team that transformed the company into a leader in 3D medical animation. These days, his passion is growing the company’s YouTube channel, which makes a positive difference in the lives of millions of people worldwide with over 4 million subscribers and a billion views. He sees YouTube as the most powerful platform available for brands wanting their life-changing technology to reach a global audience.

When not working, Ron likes playing guitar, traveling, reading, and spending time with family.

Keith Pavlik

Born in Pittsburgh, PA, and raised in Atlanta, GA, Keith has called the South home since 1970. He attended the University of Georgia where earned his Bachelor of Fine Arts degree in interdisciplinary studies (pre-med and art), then continued on to the Medical College of Georgia where he received his Master of Science degree in Medical Illustration.

Keith developed an entrepreneurial spirit early in life and started his first company soon after graduation from MCG. MedArt specialized in the creation of medical legal illustrations for use in personal injury cases. He went on to found HealthMedia Corp, creating medical illustrations for the pharmaceutical and medical device markets. In 1997, he co-founded Nucleus with partner and CEO, Ron Collins.

These days, Keith marvels not only at the impressive 25-year run of the company but also the everyday examples that affirm the Nucleus mission of increasing health literacy on a global scale. He is encouraged any time he reads a satisfied client increased their brand awareness or a viewer decided to adopt a healthier lifestyle because of a Nucleus illustration or animation.

Keith spends his days managing the marketing efforts for Nucleus, working to expand the reach and recognition of the Nucleus brand. In his off time, he enjoys exercising, painting, and spending time with his wife and two sons.

Mike Shambaugh

Mike was born in Florida but considers himself a native of Georgia, where he graduated from the Georgia Institute of Technology (Georgia Tech) in 1992 with a Bachelor of Science degree in Computer Science, with areas of specialization in Management, Software Development, and Database Normalization. Early in his career, Mike worked as a software developer for an Atlanta-based anatomy software company, where he met fellow like-minded co-worker Ron Collins. Years later they joined forces again when Ron co-founded Nucleus Medical Media with Keith Pavlik, and Mike came on board to build out the technical system that supports the company’s mission of improving health literacy.

Mike splits his time between managing Nucleus’s technology and its money, filling the role of interim Finance Manager. He drove the implementation of the “digital nervous system,” which provides a single source of authority for information supporting Nucleus’s business and delivery of its content. His current focus is on making Nucleus’s technical services more flexible and portable, reducing reliance on any single vendor while improving scalability – allowing Nucleus’s services to be simpler and more deeply integrated with partner companies.

Mike is a Shakespeare aficionado who, when not quoting the Bard or coding, can be found working on projects around the house and spending time with his family.

Awards

Award of Merit
Association of Medical Illustrators Conference Salon
“UroAmplitude”, Advertising/Marketing

Award of Merit
Association of Medical Illustrators Conference Salon
“The Role of IL-1 alpha in Inflammation”, Didactic/Commercial

Award of Excellence
Annual Communicator Award
“Immunization: How Vaccines Work”, Award of Excellence – Animation

Award of Excellence
Videographer Awards
“How COVID-19 Effects the Body”, Video Production – Animation

Award of Excellence
Annual Communicator Award
“Decoding Cancer Immunology: Hunting Hidden Tumors”, Video Production – Animation

Silver Award
Telly Awards
“Tackling Chronic Liver Disease- CRV431 Mechanism of Action”, Non-Broadcast – Pharmaceuticals

Gold Award
Davey Awards
“Decoding Cancer Immunology: Hunting Hidden Tumors”, Best Use of Animation for Online and Video

Award of Merit
Association of Medical Illustrators Conference Salon
“How COVID-19 Affects the Body”, Didactic/Non-Commercial

Award of Merit
Association of Medical Illustrators Conference Salon
“Decoding Cancer Immunology: Hunting Hidden Tumors”, Didactic/Non-Commercial

Bronze Award
Digital Health Awards
“Controlled IL-12 Expression- Monotherapy”, Media/Publishing

Award of Excellence
Videographer Awards
“Anabasum: Mechanism of Action”, Video Production – Animation

Award of Merit
Association of Medical Illustrators Conference Salon
“Enabling Delivery of Life Changing Medicines”, Didactic/Commercial

Award of Excellence
Communicator Awards
“Larazotide Acetate (INN-202): Mechanism of Action”, Animation

Bronze Award
Telly Awards
“Introduction to Delos Therapy”, Health and Wellness

Gold Award
Gold Creator Award
Reaching 1,000,000 subscribers on YouTube
Youtube Achievement

Gold Award
Aurora Awards
“CRISPR/Cas9 Gene Editing for Cystic Fibrosis”

Award of Excellence
AMI Conference
“Anabasum: Mechanism of Action”

Award of Excellence
Videographer Awards
“ARTAS Patient Education”

Silver Award
Digital Health Awards
“Screening for Colorectal Cancer”

Silver Award
Telly Awards
“CRISPR: Gene Editing and Beyond”

Award of Excellence 
Videographer Awards 
“Roche/Genentech Smart Device”  
 
Certificate of Merit 
AMI Annual Conference 
Crispr/Cas9 Gene Editing”  
 
Bronze Award 
Digital Health Awards 
“How to Give Yourself an Anticoagulant Shot”  
 
Honoree for Science and Education Category 
21st Annual Webby Awards 
“Innate Lymphoid Cells”  

Award of Merit 
Healthcare Advertising Awards 
“The HIPEC Procedure” with Sanjoy Saha, M.D., LewisGale Regional Health System  
 
Merit Award 
Mobile Digital Health Resources 
Digital Health Awards 
Category: Mobile Application for Patient Communications 
iHeart Touch” iOS app  
 
Merit Award 
Digital Health Awards 
“Symptoms of Sudden Cardiac Arrest”, created with Cedars-Sinai Health System  
 
Bronze award
 
Best Digital Campaign (over 500 beds) 
HMN Ad Awards 
“Robotic Bariatric Surgery” with Dr. Mark Colquitt, Covenant Health  
 
Silver Award 
LDL and HDL Cholesterol (Good and Bad Cholesterol) 
National Health Information Award 
“Injecting Insulin Using a Syringe”  
 
Award of Excellence 
Association of Medical Illustrators Salon 
“Innate Lymphoid Cells”  
 
Award of Excellence 
Association of Medical Illustrators Salon 
“Acton Topical Delivery System” 

Award of Merit 
Association of Medical Illustrators Salon 
“Eukaryotic Cell Organelles”  
 
Platinum Award 
Best Rich Media On a Corporate Vendor/Agency Site 
eHealthcare Leadership Award 
Nucleus Animation Library website  
 
Gold Award 
Best Rich Media On a Consumer Disease-Focused Website 
eHealthcare Leadership Award 
Health Journey Support website  
 
Gold Award 
Davey Award 
“Acton Topical Delivery”  
 
Silver Award 
Davey Award 
“Tumor Immunology”  
 
Platinum Award 
Aurora Award 
“Eukaryotic Cell Organelles”  

Silver Award of Distinction  
Communicator Awards 
Category: Film/Video: Health and Wellness 
“Osteoporosis”  
 
Silver Award of Distinction
 
Communicator Awards 
Category: Film/Video: Health and Wellness 
“Brain and Mental Health”  
 
Outstanding Achievement Award 
Interactive Media Awards 
Category: Healthcare 
Health Journey Support website  

Outstanding Achievement Award 
Interactive Media Awards 
Category: Education 
Health Journey Support website  
 
Award of Merit 
Association of Medical Illustrators 
Category: Didactic/Instructional – Non-Commercial 
“Active Transport”  
 
Award of Merit 

Association of Medical Illustrators 
Category: Advertising and Marketing/Promotional 
OrthoSensor”  

Platinum Award 
eHealthcare Leadership Awards 
Category: Best Rich Media, Corporate Vendor/Agency Site 
Nucleus Animation Library website  

Gold Award 
eHealthcare Leadership Awards 
Category: Best Rich Media, Consumer Disease-Focused Site 
Health Journey Support website  
 
Silver Award 
W3 
Category: General Website – Health 
Health Journey Support website  
 
Silver Telly Award
Custom Animated Patient Education: Mitral Valve Prolapse 
Category: Film/Video: Non-Broadcast Productions – Health and Wellness  
 
Bronze Telly Award
Content Marketing for Healthcare: Breaking Down the Silo Category: Online Video: Branded Content – Business-to-Business  
 
Bronze Telly Award
HIV/AIDS 
Category: Online Video: Education  
 
Featured, PharmaVOICE magazine. Innovator Issue, Apr 2015. 
Health Journey Support website 
Category: Innovative Website/App  

Award of Excellence  – RX Club. 
BD Vystra Disposable Pen 
Category: Video, Animation  
 
Award of ExcellenceRX Club. 
Custom Animated Patient Education: Mitral Valve Prolapse 
Category: Video, Animation  
 
Bronze AwardPM360 Pharma Choice Awards. 
Health Journey Support Website 
Category: Consumer Website  
 
Silver Play Button – Google/YouTube. 
100,000 subscribers to the Nucleus Medical Media 
YouTube channel  

Award of Excellence – Association of Medical 
Illustrators (AMI). 
Plasmajet 
Category: Instructional Animation  
 
Award of ExcellenceAMI. 
BD Vystra Disposable Pen 
Category: Marketing and Promotional Animation  
 
Award of MeritAMI. 
Robotic Myomectomy 
Category: Instructional Animation  
 
Award of MeritAMI. 
Custom Animated Patient Education: Mitral Valve Prolapse 
Category: Marketing and Promotional Animation  

2013

Award of Merit – AMI.
Anatomy of the Heart
Category: Instructional Animation 

Silver Award – MM&M. iHeart Touch App
Category: Best Medical Digital Initiative for Consumers 

Finalist – International Science & Engineering Visualization
Challenge. 2013. National Science Foundation.
iHeart Touch App
Category: Games and Apps  

2012

Award of ExcellenceAMI
STAR Ankle System 
Category: Animation  
 
Award of Merit AMI
iStent iPad App 
Category: New Media  
 
Member’s Choice AwardAMI
Fertilization 
Category: Animation/New Media  
 
Finalist, SIGGRAPH – ACM SIGGRAPH
Fertilization  

2011

Award of ExcellenceInternational Academy of Visual Arts. 
Myringotomy 
Category: Communicator Award  
 
Award of ExcellenceAMI
Labor and Birth 
Category: Instructional Animation  
 
Award of MeritAMI
Myringotomy 
Category: Instructional Animation  

2010

Award of Merit – AMI
Colon Resection 
Category: Instructional Animation  
 
Award of MeritAMI
Ovulation 
Category: Instructional Animation  
 
Sci-An AwardInternational Scientific Animation Awards and Forum
Ovulation 
Category: Bio Med  
 
Finalist, SIGGRAPH – ACM SIGGRAPH
Ovulation  
 
Finalist, Medical Marketing & Media AwardMM&M
PrenatePERL 
Category: Best Healthcare Professional Media Brand  

2009

Sci-An Award International Scientific Animation Awards and Forum
Birth and Complications 
Category: Physical Science  
 
Finalist, SIGGRAPH – ACM SIGGRAPH
Atherosclerosis 
 

2008

Award of ExcellenceAMI 
Nucleus Medical Art Marketing Book 
Category: Marketing/Promotional  

Our Clients

 

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